Salt Lab

AUSTRALIA’S LEADING TOPICAL MAGNESIUM SUPPLEMENT PROVIDERS

Deliverables:

Social Media Manager- Ongoing Contract: October 2021 - Feb 2022.

- Social media strategy development

- Social Media caption copy

- Graphic Design of social media posts

- Facebook / Instagram Ad Copy

- Customer Service

Enjoy a taste of their new copy…

Magnesium plays a major role in almost all of our bodily functions. On a cellular level, magnesium works to regulate our hormones (including our androgens- stress hormones), fight inflammation and stimulate neurotransmitters which are sent by the brain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When our body is put under stress (which includes all of the things listed above), cortisol is released, pulling our body into a heightened state. With everyday functions like digestion or processing caffeine, we hardly notice the change, but with severe or sudden stressors, the change can be major. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Magnesium, as a regulator and relaxant, is one of the minerals the body calls on during this heightened state as it tries to maintain function & restore calm. Long periods in this state can quickly lead to magnesium deficiency as our body struggles to keep up with the demand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So how do we avoid depleting our stores?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Avoiding stress altogether is impossible, but reducing stressors can significantly help. And, of course, giving your body a break by supplementing can do wonders too! 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's commit to lowering our stress together. What's one thing you can do today to reduce stress on your body? Tell us to enter our January giveaway*.

On working together…

You’ve certainly got a way with words.

As soon as I opened the first lot of captions, I was blown away. I couldn’t believe how well you captured our brand voice and articulated our product. I gave you nothing to go off- no brand identity and no direction, but you nailed it!

Clementine

Founder and CEO, Salt Lab.

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