Kawana Farming Co.
ORGANIC HONEY + MERINO WOOL BEDDING + HOMEMADE SKINCARE
Deliverables:
Editing of current website copy
Composition of new:
- website copy
- product descriptions
- collection introductions
Composition of letters to wholesalers and prospective stockists
Enjoy a taste of their new copy…
Our name is a salute to the land we occupy and live from. For more than a century, our property has been referred to as ‘Kawana’, an indigenous word meaning ‘wildflowers’, and it reminds us of the importance of honouring our environment.
At our core is our commitment to caring for the earth, people and animals. Our production methods honour regenerative farming practices and focus on holistic growing methods which increase soil biology and help our animals and plant life thrive as nature intended.
Our apiary provides a sanctuary for our bee population, who forage among old-growth forests of Yellow Box, Red Box, Red Gum, acacia and seasonal wildflowers. This unique collection of native flora produces a delicate honey which is enriched with the mild flavours of Australian blossoms with warm undertones of toffee and seasonal wildflowers.
On working together…
Wow Danielle. I absolutely love the changes you’ve made and the way you have retained our voice while simplifying the words in a really beautiful and approachable way… I just want to scream from the rooftops how critical it is [for] people to employ a copywriter, not only from the experience with content but being a sounding board when it comes to delivering a really clear message that your customers can easily digest.
Annabelle
Founder, Kawana Farming Co.